Good character and good reputation, not always synonymous

There is a fundamental difference between having a "good" character, and having a "good" reputation. Your character is composed of many internal factors that may or may not be expressed publically. Your reputation is how the outside world perceives your character. The interrelation between these two can be very complex. For example, for a long period of time Bernie Madoff’s financial reputation allowed him to literally steal millions of dollars from investors. He was able to maintain a public persona as a sound investment advisor, and to garner trust from his clients. As we now know, his character was less than admirable, and it was a long time before that became evident to investors and regulatory and legal organizations. On the other hand, actor Mel Gibson’s career has been brought to its knees by anti-Semitic rants and abuse of a female companion. His public image is such that he was recently targeted by a fundraiser for a California synagogue by implying that a donation would testify to his claims that he is not anti-Semitic. This would supposedly help repair his public image. In fact, regardless of what may or may not be character flaws, Mel Gibson performs charitable works regularly, but quietly. His 5 million dollar donation to Mount Sinai Hospital, a Jewish medical institution, speaks to his generosity. While Bernie Madoff’s reputation is definitely not salvageable (and rightly so), Mel Gibson should consider taking advantage of some reputation repair. Especially online, where the reach is global and immediate. Companies such as List My Business offer ORM (Online Reputation Management) services to individuals and companies who have taken a hit from online press or posts. Unfortunately, as rich a source the internet is for information in general, it can be a vicious beast where attacks are not policed. Large forums have huge amounts of traffic, and whatever the posting it will rank highly on any search. Typing your name, or the name of your company, into Google or another such search instrument, could bring you a very bad surprise. ORM companies such as List My Business, perform a dual task. They not only try to bump the negative postings to the bottom of the search lists (where they are virtually invisible), but they also work to improve your online image. Your character, probably well known by your family, friends and business associates, is not what the huge audience on the internet sees. They can only know your reputation, the external exhibition of your internal character. For the world in general, that is all that exists. If that reputation is damaged, it is of huge importance that companies and individuals exercise immediate damage control by consulting a company that specializes in ORM. If your character shines like a bright light to your immediate circle, make sure your public image has been polished to mirror quality.

You can get more information about SEO Company Canada and ORM Company Canada by visiting Online Reputation Management Services Canada

Software to throw in film to web content - injecting Videos to Any spot!

It is perhaps the simplest way out that permit you to without difficulty give a contribution picture(s) onto your vicinity, that explains why Software to give picture to web page is becoming enormously common these years. The wise fad about this technology is that you don't have to be an consultant in order to dissipate it. examined the behind succinct and get your hands on out how you might rapidly upload a movies onto a website. Introduction By encoding (converting) your videos to .FLV format and a great deal curtailing their line size, Software to throw in flick to web content merely modifies them to be spread out on any cyber web page/Browser. The system is comprehensively ended subsequent to driving a tender produced html system to your web content(s) and at the moment uploading the documents provision onto your Web's hosting server. The beyond technology creates sorting webvideos for you - they are nearby in authentic era in addition to no download anxious occasion. contiguous benefits and advantages Let's evaluate anything is in it for us and how it may perhaps certainly enable you to exert a pull on more visitors: * No crave for any programming success. * painless conversion of all regular formats into FLV-Flash format. * It is merely more true to life than inscribing an extra sales letter or newsletter. * An pleasing opening for you to demonstrate 'live' customers' tributes. * delicately converts frequent queue formats such as: AVI, WMV, MOV, MPG, FLV, VOB, ASF, and MP4. It won't be that challenging to get your hands on different exceptional benefits supplied by this exclusive time table easily because it this influential web-marketing apparatus bestows so many occurrences for imminent and positive web-marketers. Summarizing this article If you hunger to reveal Flash-Videos (.FLV) on your web page, no marvel that Software to contribute film to online page is something you should severely believe. at this time it is period to keep act, so at this direct it is sanctioned to timepiece it in act so you might just about straight away come out amusing the numerous benefits that it affords.

I am a webmaster of many sites on the internet love to listen the music watch the movie when I have free time and planting the trees is my hobby. Add URL to http://www.worlddirectoryhot.com

What is Local Search

The objective of online Local search is to make use of the search engines to get local customers in the door or on the phone to local businesses. Find out more about how it can help you. Local search is when someone uses the internet to search for a local business. They might do this by using a search engine like Google, Yahoo, Bing or a smaller local online directory. The number of people who do this is so significant that it is vital that local businesses harness these searches to get found ahead of their competition. In April 2010 Google confirmed that 20% of online searches were for local businesses and this statistic has been increasing quickly with the adoption the Smartphone. That is 100 million searches each day. Smartphones allow people to search for what they want when they want it and the results that are delivered to them are local, making it a very valuable tool for the consumer. Any business that services a local area or gets a significant amount of their business from their local area and is not advertising effectively on the internet is missing out on a huge amount of potential business. Where people used to ‘let their fingers do the walking’ with the Yellow Pages, they now use their desktop or smartphone to find the services they need. For business this is good news ! The cost of reaching potential clients is significantly reduced when harnessing online searches. Where a business in the past would need to fork-out for expensive Yellow Pages advertisements, weekly newspaper adds or overly expensive billboard advertising they can now use a myriad of inexpensive and in some cases free online advertising channels like the Google, Yahoo and Bing maps and places listings. While some business owners find advertising online a daunting thought, there are many service providers who able to harness the latest channels for businesses at a fraction of the cost of traditional advertising methods. These online marketing agencies let business owners concentrate on what they do best and that is running their business and servicing their customers. The objective of online Local search marketing is to harness these local searches and get customers in the door or on the phone to local businesses.

While it may not be as simple as putting and add in the paper or putting up a billboard, using a local search marketing can make it easy and effective. If you’d like to find out more, you can visit spellboundweb.com.

Does Your Business Need SEO Specialists?

Whether you’ve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If you’re not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors. What Does SEO Mean for Your Business? In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people aren’t even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people can’t find you online, they can’t give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines. So what does this actually mean in terms of your business? To understand this, let’s look at the simple example of distributing sales flyers. Let’s say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesn’t mean you’re going to get a lot of customers. Now, let’s say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well. Reputation Management SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, you’re also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image. The bottom line is that, when it comes to doing better business, you simply can’t afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.

SEO specialists can help any kind of business, whether it’s online or in the real world. You can hire SEO teams to bring in more targeted traffic and to maintain your online reputation.

The Advantages of Local Search Marketing

The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what's involved and how it can help. Local search marketing is about getting a business good exposure in local search results and local directories and there's a lot to gain by being prominent in these. Most consumers like buying from businesses close to home : I've seen statistics that about 80% of customers live with 8km of the stores they go to. Search engines are now detecting searches that have a local intention and displaying the local results along with a map. This makes it far easier for consumers to find what they're looking for and how to travel to the business as well. Local directories can also bring businesses good exposure. You can create an account pretty easily with most online directories. In Australia the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and Bing also allow you to claim a "Places" page where you can upload your business details, and these are used as the basis for ranking you in the local search results. You don't need to have a website to be listed in any of these. The Places pages are free and an entry-level listing in the local directories is also free. How are the Yellow pages going ? Not too well from reports I see. The physical yellow pages have been pretty-much replaced by smart-phone and desktop searches. And Yellow pages listings don't provide nearly as much info. Even online, directories like Hotfrog will tell you far more about the businesses you find. Search engines have fast become the new Yellow pages, saving people a lot of time and energy looking for the location of businesses and the products and services they provide. What should you do ? We know that masses of consumers are searching online for solutions to their problems, so marketing online is a different technique to marketing offline. Rather than sending out a message indiscriminately using fliers, billboards or radio and TV commercials, the game has become getting found by people who are specifically searching for what you provide. So you need to make sure you can be found in the places they're looking . . . 1) Local search engine results. you need to claim a places page with each search engine. 2) Local business directories 3) Review websites 4) Online Press release website 5) Online trade magazines that your type of customer may read

And there lots and lots of other directories you may as well get yourself listed in. The amount of business you get and your income are proportional to the amount of attention you can get. To find out more about local search marketing you can visit http://spellboundweb.com.

Learn How To Increase Website Traffic and How To Buy Targeted Website Traffic

Targeted traffic can take any niche blog or website from a low level site to a site that earns lot of money online. However, it might be difficult for finding targeted traffic and driving the same to any website. If a person finds it difficult to find targeted traffic to his/her website, he/she can buy targeted website traffic. In other words, they can increase their website traffic by hiring a company that can guarantee to increase the traffic of their website by a certain number. To buy targeted website traffic, the methods given below can be followed: As a first step, it is essential to decide how much targeted traffic you wish to buy and some companies, who are specialized in selling intended traffic are offering packages of 10,000 targeted visitors to your website or even higher traffic and therefore it is essential to decide about the number of visitors that are interested in generating to your website before hiring the service of these companies. When it comes to increasing of website traffic, this service is also offered by the companies offering the earlier-mentioned services. When building a blog or a website, it is better to include content for popular search terms relevant to your site. If you are thinking of ‘how to increase website traffic’, it is better to get the help of these websites and some of them even offer bonus for placing an order with them like when an order is placed, they are showing the technique of generating up to 50% more visitors to your site for free and they are also helping by teaching additional techniques to maximize the traffic to your site, in addition to the service to which you are paying them. Now, the question that might be arising in your mind would be pertaining to the techniques used by these companies for increasing the traffic of your website. The answer given by them to this query is that they do not trick anyone into your website by using dishonest tactics like hidden frames. On the other hand, they use genuine ways to increase quality traffic to your site and even though, there are some fake companies doing this service by generating false traffic to your website, some offer real service. Therefore, it is highly essential to get the help of genuine companies if you are wondering of ‘how to increase website traffic?’ and by doing so, you can be rest assured of increasing the traffic of your website in a genuine manner.

Welcome to Get Site Traffic, here we have developed a unique system that allows us to deliver quality traffic to your website. We will not go into the specific details on how our system works but we promise you we only use 100% legal and ethical techniques to generate traffic. Want to know more details abouthow to increase website traffic and buy targeted visitors please visit our website.

Do-It-Yourself Search Engine Optimisation for Beginners

This article explains how you can use our industry knowledge as SEO specialist agency in Bournemouth to optimise your website using our so that you have the best chance of being on the first page of Google, Yahoo or Bing without being an expert. In the article we cover SEO strategy, Keyword research, Web page optimisation, Content Optimisation, Back-linking, social-networking-optimisation, and article syndication. Web design agencies in Bournemouth are sometimes asked to implement SEO, depending on the web design agency they may or may not be suited to do this specifically. This article is a simple step by step guide for the most basic web designer to implement key SEO in any website and give it the best chance of success. Search Engine Optimisation (SEO) can be a mine field; many clients I speak with ask the all too common question "How do I get to the top of Google?" The problem here is that there is no magic button to do this and even more frustrating you can spends hours, days or weeks optimising your site and after you leave it alone for a few weeks another site could jump above you for a whole number of reason. SEO takes time, research, skill and intuition, so if you do not have an extensive budget for SEO you can at least help yourself out by reading our following top 5 tips put together at Born4Digital web design Ltd and you can get some of the basics done yourself. SEO Tip number One: SEO Strategy What is strategy? First you will need to have an understanding of how competitive a keyword is based on competing pages, look at who your competitors are holding down the top listings on Google, Yahoo and Bing for example and the content link thresholds they exhibit. Expanding your base of modifiers to expand your keywords into other markets and searches that your competitor might be missing is always helpful in pushing you further up the search ladder. Understanding what your main keywords or phrases are going to be is the best SEO strategy you can put in place. Now you are ready to modify with... SEO Tip number Two: Keyword Research You now have your list of keywords, but you don’t stop there! In order to maintain good SEO you need solid keyword research and sorting. Most SEO professionals are in too much of a hurry to get their strategy in place and see how it does, but a slow and methodical approach to SEO will see you achieving more success. You don’t have to do this all on your own, use the tools that are out there right now such as the Google keyword tool, Google Insight suggestions, and such things as simple as the ask.com suggestions. Using these tools is going to give you a really clear indication of all the possibilities of keywords and phrases you want to use and what typical search volumes you are likely to see by using them. What now? Well you have some of the most important information for your websites SEO so... Save it! Open up a new spreadsheet, log the keywords and associated typical traffic and save it. Now you have this information you can start asking some interesting business questions and put your findings into action with… SEO Tip number Three: Web page optimisation When talking about search engines, there are a few big ones that we are all aware of such as Google, yahoo and Bing. There is lots of other out there, but a bigger problem than the amount of search engines there are is that we do not know exactly 100% how each of the search engine algorithms work. Most of SEO is still calculated based on series of tests and studies to see how websites perform in the search under different conditions. The best practice is to optimise your webpage as accurately and as thoroughly as you can, submit your pages to the search engines and hope for the best. Make sure that you are being indexed and if you change any details on your site make sure that you resubmit your sitemaps. OK so if you are wondering HOW to optimise your pages then here is a little guide... Title tag Your Title should have an estimated word count of between 5 and 6 with a keyword count frequency of 1 and a keyword prominence (in the text) of at least 60%. A Keyword that appears at the beginning of a specific area will have a prominence rating of 100%. Keyword prominence plays a crucial part in determining web site’s ranking, not just in the Search Engines, but also in directories such as Yahoo and DMOZ. Alt Your Alt tags that are attached to all images and other object data on the page should contain a word count of about 1 to 35 and have a keyword frequency count of 1 to 2. Hyperlinks and anchors Your hyperlinks and anchors should contain a keyword frequency of between 1 and 8. Body Text Your body text, the rest of any page, should contain a keyword frequency of between 1 and 6, a word count between 300 and 400 and a keyword prominence of about 50%. The webpage in general should contain a total frequency of between 5 and 20. A key tip here, take your time and optimise each of your webpage’s to the best of your ability, it is much easier to do this as you build a page than going back through them at a later date. SEO Tip number Four: Original and Optimised Content So once you have the guidelines above firmly in the front of your head you can start to write original content. If you ask many SEO professionals "If you could only give people one piece of SEO advice, what would you give" they will often say that having frequent, interesting and original content is often the key. Think about this; it ticks a lot of the SEO boxes (providing you do not break any Google search rules) if the content is interesting then people will want to read it, if the content is unique then your users will not find the content anywhere else (and you will have many other websites linking back to your content – back-links) and if the content is regular then users will bookmark you and come back time and time again to see what’s new. This leads us nicely into our last SEO tip of the day… SEO Tip number Five: Page Links As we said in the last tip, one of the contributing factors (if not the most important factor) is that of off page links, sometimes called back-links, deep-links, incoming links, inbound links, inlinks, and inward links. The first thing to make note of here is that the back-link game is not just a numbers game, but getting secure, consistent and reliable links from partners (especially of sites with relevance to yours) can be much more important. The second thing to note is that the name of the links given plays a large role in your Search engine optimisation, for example a local company called "property management southern" originally had off page links that pointed to the corporate site that simply stated "visit our site pssgroup.co.uk" for more information". At present Google will mark pssgroup.co.uk as having a new inbound link but the SEO points, if you will, will match searches for those searching for "pssgroup.co.uk" not the keywords developed in the SEO strategy. A much better example will be to add link text that matches your key words defined in Tip number two, or that which matches what the end user will be searching for, such as " visit our property management company in Bournemouth for more information" where the link behind points to the corporate site. Warning: There are literally hundreds of ways to drive traffic to your site with page links, some great and some not so great. Services that offer 10,000 back-links in one day, personally, I would stay well away from, I have heard many stories of Google black listing sites because their internal links went from a few hundred to a few thousand overnight. Once you have been blacklisted or banned by Google (essentially removed from Google’s indexing list) you will have to send a Resubmission request, these are looked after by real people who check your site and from my research have little chance of being re-listed once you break the Google webmasters rules. So what are some ways in doing this that will not get you slapped on the back of the wrist by Google? Well they are the real secrets and skills that we charge out for but I will leave you here with a few ideas to get you started: Social Bookmarking It is very important to be a highly actively involved into social bookmarking activities. Join all the major Social Bookmarking websites like dig, delicious, stumbledUpon etc. Bookmark your own pages, articles and press releases over there, make friends and share your bookmarks. Social bookmarking websites are very well optimised now and are cached by search engines like Google, Yahoo and Bing every day. If your website’s content, link etc is bookmarked over there then you can expect your website to get cached by Google, Yahoo and Bing within twenty four hours as well – see the power yet? Social pages / Social groups There are lots of social sites that allow you to create a page (Facebook, Myspace) or build a group (LinkedIn, Facebook) so use them. Make sure that you leverage these simple things – and make sure that they have content that suits. Article Syndication Write articles and Press releases about your website, its products and services. Submit the articles into as many article submission and press releases into major press releases websites. Do not forget to leave anchor texts so that readers can come to your website as well. Business Directories If you are a business, selling products or providing a service you can register your business on many of the local business directories (Yell, Thomsonlocal) This article has shown you how you can implement your own SEO strategy, keyword research, optimise your web pages, optimise your content and understand and implement back-links to your page. You have also learned some great tips and tricks, some best practice SEO and some shady SEO to stay wall away from.

Born4Digital is a web design agency based in Bournemouth, Dorset. With over 30 years of combined industry knowledge we're aiming to save the world one website at a time. If you liked the article here join us over at www.born4digital.com

Need A Traffic Shortcut??

On the Internet, traffic has always been valued at a premium. For good reason too. Without traffic ecommerce sites would fail to turn a profit and PPC sites would just be a waste of cyberspace. Traffic is what powers sellers and provides hope for burgeoning marketers. With a reliable source of traffic, anyone can make a profit. It's obvious why traffic is placed at such a premium. Without customers, any business wouldn't succeed, and on the Internet, customers come in the form for traffic. With statistics playing such an important role in the productivity of a website, if you can maintain a consistent conversion rate, more traffic directly results in more sales which means more money. With such an importance placed on traffic, driving traffic has become an obsession for Internet marketers. Those marketers who can drive more traffic wield more power and those who can't are continuously seeking traffic shortcuts. There are many different kinds of traffic shortcuts that exist, mostly in the form of a traffic exchanges. A traffic exchange is a website that will guarantee any website traffic in exchange for the owner flipping through a list of websites himself. The exchange is fair, usually tying the amount of traffic guaranteed to the number of pages the website owner surfs. For example, if I want traffic to my website, I'd be given a list of websites to visit. In a simple scenario, if I visit 100 sites, I'm promised 100 users to my site. Traffic exchanges can be effective, but most marketers find the traffic garnered from such exchanges fairly useless. Shortcuts are usually shortcuts for a reason. If they worked well, everyone would be using them and they would become the standard way to drive traffic. A more effective way to shortcut your way to driving traffic is with an ad exchange. An ad exchange is an agreement made with two or more websites where each party agrees to exchange ads on each other's site. It's generally a straight forward agreement and in a simple exchange, every website should be receiving as many visitors as it is giving. Unfortunately, not all ad exchanges are simple and most marketers feel cheated by these types of exchanges. The general feeling with such exchanges is why trade a customer before you know his worth. If you hope a user clicks on a banner, why not make that banner profitable instead. There is one kind of traffic shortcut that is receiving a lot of notoriety lately. It's called an exit ad exchange and it's based on the ad exchange concept, though with one major difference. Exit ad exchanges work the same exact way that a normal ad exchange works, except that it is shown only after a customer leaves your site. The beauty behind such an idea is that if a customer has already left your site, then you know exactly what his value is to you. If a user isn't going to click on anything on your site, he's a perfect candidate to trade to another site where he might click on something that is more to his liking. So each visitor is given the option of continuing his surf of the Internet on a related site and in exchange, the forwarding website will receive a customer in return. Since exit ad exchanges are very new and require specialized software, only a few exchanges currently exist. If you want to see how well an exit ad will work on your site, I recommend to see ExitPollAds. ExitPollAds is a free membership site that not only will provide you with an easy way to increase your traffic, but it has an integrated exit poll built in so you can find out as much information as possible about your customers. If traffic is the lifeblood of your business, then you should always be looking for effective shortcuts. If more people start using exit ad exchanges, though, then sooner or later, they won't be considered a shortcut anymore.

Stella lives in Zimbabwe.She has many interests among which Web/Internet,art,swimming,martial arts.http://www.ExitPollAds.com/2104

Social Media Management Companies on the Increase

Many business facebook pages are suffering from a complete lack of 'likes' and many business twitter account are looking a little poor due to a lack of followers?! This businesses have tried sending out facebook page invites to friends and and businesses to gain likes but still only have a few dozen likes on the facebook page of a so called well established and thriving internet business and have literally run out of ideas, how do people get so may likes and followers! businesses using twitter have also tried following masses and masses of people via their Twitter business account in an effort to get people to follow their account back and found out that the ratio of follow backs is so low they end up with one of those silly accounts following 1000's of people but with of a few hundred or even less followers. now their account is locked and they cant follow anyone else until they get more followers to balance things out... Well... businesses in this situation should not despair, there are now many online social media management companies now offering premium social media based services to the public and can literally add 1000's or tens of 1000's of real facebook 'likes' and 1000's or tens of 1000's of real twitter followers to your business facebook and business twitter accounts for low one off fees, most of these companies don't even require your facebook or twitter passwords they just need the facebook page name or your twitter id, plus the likes and follwers are added within days. So Why would businesses Purchase Facebook Likes anyway By investing in their facebook business or fan page to increase their likes they will be a step ahead of the competition as they will have a base of fans built that really truly want to participate in their page and purchase their products or services. They will also build their social proof at the same time, showing that they are an established, trustworthy business. Social Media Vetting You may have heard of companies looking at the facebook and twitter pages of potential employees to get an idea of the person they are thinking about hiring? well it works the other way around also, before most companies and individual decide to do business with you they will now look at your social media pages to established whether you are a safe company to work with and that you have in fact been a around for longer than just a few months, the main reason lots of internet businesses ( even the we'll established one's) lose potential clients and customers is when a visitor sees just a few hundred ( or less) twitter followers or a few hundred or less facebook likes on a so-called well established business page and feel that the company or business just isn't established enough Facebook is clamping down of businesses using personal pages lots of companies are setting up fake personal pages and naming them after their business rather than using an actual name, some do this simply out of ignorance as they don;t know how to set up a proper business or fan page but others do this on purpose because friends are far easier to get than likes, you simply send out friends requests to gain page friends or followers and get your products and services out to the masses in that way, these businesses think they are being clever but it look so unprofessional and if facebook find out your account is closed for breaking the rules. Business and Fan pages however gain 'likes' rather than friends where the visitor has to click that they like your page or product to get your posts appearing on their own personal facebook profile page, this shows the real popularity of the business and the reason these pages where invented in the first place. In recent months though Facebook has had a large number of complaints about businesses not playing fair and setting up personal pages instead of a local business page or fan page and as a result these personal pages are now being closed down. Why get more Twitter followers? Imagine having 500, 1,000, 2,000 or even 3,000 plus Twitter users following your regular Twitter updates! You can send them titbits about your business or products, let them know about your special offers and tips to build up brand awareness. Twitter micro blogging gives you a quick and easy way to reach literally thousands of potential customers on a daily basis! a high amount of twitter followers can also give your business or brand a more established feel, there is nothing worse than a potential customer visiting your fantastic website only to follow your social media link and find out that you have just a few dozen followers, even having just a couple of hundred followers looks bad.

Top Rank SEO Manchester offer a range of social media services as well as organic SEO, pay per click, google places management and more

What are the Benefits of Search Engine Marketing?

Search Engine Marketing puts all businesses on a level playing field, whether they are global corporations or small, local companies. Find out how you can take advantage this to get maximum exposure on the web. When it comes to reaching a target market, one of the most inexpensive strategies that can be adopted by business owners is Search Engine Marketing (SEM). SEM can prove beneficial to both small and large-scale businesses. Search Engine Marketing is a type of online marketing where contextual and paid advertisement is used to increase the visibility of websites in search engines. Paid advertisements are typically the ones that appear at the side or are highlighted at the top of search results of a search engine like Google. There's a major difference between typical marketing sources like catalog mail, direct mail, radio, trade magazines or TV and SEM, which is that while the audience tends to passively participate in the others, they are activly looking for solutions in search engines. SEM has a variety of benefits that include: Targeting Internet Users with PPC Advertising When searching for any particular keyword, internet users often come across various Pay-Per-Click advertisements. Thus, as long as business owners are paying sufficiently per click, their advertisement will be displayed the moment an internet user searches for a keyword related to and relevant to their business. The biggest benefit of PPC advertising in SEM is that until and unless the advertisement is clicked by a user, business owners do not have to pay anything. As the name suggests, business owners simply have to pay every time an internet user clicks on their advertisement. Therefore, in other words, business owners simply pay for the visitors who are directed to their website rather than paying for advertisement in general and having no guarantee that their website traffic will increase. Ideal for Targeting Local Consumers A majority of the internet users tend to limit their online searches to a local level. This way, when they find the website of a local business relevant to their research and have had a good look at their site, the first thing they usually do is call up the company or directly visit them. Therefore, by paying to have their business website marketed on the internet, effectively increase their chances of attracting local customers who physically arrive at their business venue in order buy their products or services. Cost Effective Marketing Alternative Apart from being quite excellent and ideal, SEM is also quite an inexpensive marketing alternative as well. In comparison to other marketing techniques, SEM can prove to quite an affordable option for business owners who want to successfully market their business website online. SEM is as effective as other marketing technique; however, business owners do not have to spend as much money when utilizing other marketing strategies.

SEM can be a very cost effective to offering form of marketing that allows businesses of all sizes to compete on a level playing field. To find out more about how search engine marketing can help your business, visit http://spellboundweb.com.

Understanding What Outsourcing SEO Services Are Really All About

When people start to think seriously about SEO, they inevitably think about outsourcing SEO services. There has been a lot of discussion on this topic in different areas. The issue has even reached the arena of international politics. With so much commentary out there, it can be difficult to understand what this means for your business. It can help to strip the commentary down to the bare facts. Let’s leave out the political discussions and explore what outsourcing really means to your company, your revenue, and the future of your business. Understanding what it’s really all about can help you understand what it can do for your company. The Importance of Good Content One of the main things that drives SEO is the right kind of optimization and fresh, original content. Not only have the search engines become more rigorous about their ranking procedures, people are more discerning about what they read. If they come to your site looking for information and it is badly written or incorrect, you can bet that they won’t be coming back. Worse still, they will probably tell other people to avoid your site. It’s clear that fresh, informative, and original content is essential to optimize your site. But, when you simply don’t have the time or resources to write, outsourcing SEO services can be an effective, economical, and time-saving solution. One of the main reasons why many people prefer outsourcing SEO services is because it’s affordable. There are many small businesses out there who have underdeveloped online presences or who haven’t explored SEO simply because they can’t afford to. Larger companies and businesses may be able to hire expensive SEO teams. But, that doesn’t mean smaller companies need to miss out on the benefits of being able to hire SEO specialists. Outsourcing often provides the same level of expertise at a much lower cost. Going Global When outsourcing SEO services, it’s natural to be apprehensive of the content or worry if the SEO team will truly understand your company and its needs. While this may have been a factor in the past, it’s important to remember that the Internet and advances in technology have made the world a global village. Outsourcing your work often means you’ll be working with trained professionals who are fluent in English and are well versed in the subject matter. These professionals know how to deliver quality, original content that is designed not just to attract visitors but to inform them as well. This keeps them coming back to your site. Another important aspect to consider about Outsourcing SEO services is the time factor. Thanks to the global village, working with a team from another country often means that your 12-hour workday conveniently extends itself to a 24-hour workday! If you need some specific kind of content written, you don’t have to wait for the next working day to assign the work. You can assign the project in the evening and have your content ready and waiting for you when you arrive at work in the morning! When it comes down to the question of you and your business, outsourcing makes a lot of sense in terms of economy and affordability.

Outsourcing SEO services can have many benefits in terms of efficiency and affordability. When you hire SEO specialists, outsourcing can provide professional work that saves you time and money.

SEO Company - Score a higher ranking for your site

SEO (Search Engine Optimization) is indisputably the success mantra that all sites should embrace if they wish to stay ahead of their opponents in the online mad race for grabbing maximum user attention. SEO Company operates explicitly with the intent of getting the client maximum visibility and credibility though consciously chalked out strategies based on time tested and proven success formulas. The world of search engines is dictated by rapidly changing sophisticated algorithms and crawling mechanism that the site should appear eligible to for being considered to be ranked in the opening result page of the engines. The site should be structured accordingly and the content be professionally spruced up for scoring higher rankings. This is not something any layman can put up with. It requires dedicated and strenuous effort, careful monitoring of the hip trends, gauging the customer mentality and taste accurately, scouring for the most appropriate keywords, and putting up with ever changing criteria of the search engines. SEO Sydney has a bunch of competent and trained veterans with an illustrious track record. They can translate such astronomical and arduous requirements into a reality. SEO Services of the Sydney region are very competitively priced. The agencies have attractive packages in place that are tailored to address your site’s specific needs. Reports at regular intervals are produced to effectively track the progress of SEO efforts and keep the client abreast of the trends to modify the strategy accordingly. Useful technical inputs are supplied frequently to enhance the look and ranking of the site. SEO involves engaging in massive promotional campaign of the site in esteemed forums and online locations to drive hordes of quality traffic to the site in a short span of time. The time and conversion rate of leads lend the necessary competitive advantage to a product. However, this calls for intensive and exclusive marketing of links in reputed social hubs, article directories, e-zines, blogs and other places frequented by serious audiences in tune with the niche requirement of organic traffic for the product. This is to be delivered painstakingly. Further, one needs to consider the track record of the social forum, the kind of audiences visiting it, daily traffic flow, relevance to the niche segment and other incidental requirements. This cannot be pulled off singlehandedly and calls for concerted action. A SEO company with a fleet of devoted professionals proves to be of immense help in such a scenario where timelines matter. SEO Australia serves the long time interest of the site by performing reputation management too. It has become a common practice to malign the opponent by engaging in slanderous campaigning across forums. It further involves posting negative comments about the product, posing as false leads and carry out malpractices that would bring the site to disrepute in the eyes of search engines and gets it disqualified from indexing permanently. SEO firms keep a vigilant eye on all such pernicious activities and employ efforts to root them out before they assume monstrous proportions. SEO services are inalienable companions for charting a successful business story online.

Effective SEO Servicesare available at SEO Company Australia, leading Search Engine optimization service specialist in SEO Australia, at unbeatable price.

Multilingual SEO

Getting to the first page of Google and other search engines is an ambitious and daring enterprise, but very much doable if we follow certain rules, pull the right triggers, and apply the correct techniques. We live in the Internet age and not a single company in the world can afford the luxury of not using the internet to promote its services, unless we are talking about selling hot pies on the streets. Having a nice website with correctly applied search engine optimization procedures is all it takes to get your product to a wide clientele or quite frank, to the whole world. And if you top it up with occasional quality online marketing campaign you are in for some serious business. For those who want to go beyond that, there is a brand new playground of Multilingual SEO. It is considered to be a popular new method of gaining worldwide recognition for a website and address to the market efficiently. And it does make sense knowing the fact that more than half of the world are non-English speakers. Multilingual SEO is a way to increase online revenue and encourage global universal transparency. Multilingual SEO project is an exciting and rewarding challenge and an individual cultural approach is required to each project in particular to successfully combine the existing SEO techniques such as website optimization, online PR, Link Building, Social Media de-localizing the site as a result and making it global, professional and user-friendly. Multilingual SEO is a highly personalized service which involves much more than just translation and keyword optimization; the methodology of a successful multilingual search engine optimization project must include the following key points: • Analysis of geographical market to identify clientele of greatest potential value to the business. • Keyword research and Search Engine - friendly language recognition assessment • Valid HTML data and URL structure • Quality local link building When speaking about the link building in multilingual SEO context, it is important to mention that the procedure of building links to websites in foreign language delivers results considerably quicker than link building for websites in English. It also seems critical to use best ranking foreign language keywords as the link anchor text to non-English language website. Multilingual SEO cannot be compared with Christopher Columbus discovery in 1492, however in search engines’ eyes, it does open brand new marketing possibilities in a much more less competitive internet world, still mostly wild and unexplored.

Vlad Hangan - Marketing Department - PoliLingua.com - Translation Services

Find the Best Providers of Link Building Services for the Best Results

When you say anything about Search Engine Optimization, a lot of people often think about the use of Link building services. As an internet marketer, one of the most important things to consider is to get good ranks on search engines and this is the best way to do it. You have to understand why it is important to consider link building for your business before you find out its benefits. Websites do not easily show up in front of your computer whenever you need a product so you need to search it on search engines. It means that you need to do some methods to make it visible on the search engines. The beginning of success will depend on how you will make your website appear on the different search engines. Search engines like Google are very popular to internet users because this is what they use to search anything. People do not only find information on the web but also some products and services. You need to do everything that you can and consider every possible method to make it appear on search engines. Link building is the solution to the problems of internet marketers concerning search engine visibility and web traffic. SEO services are the basic requirement for any online business. Link building will bring your website to the first page of search engines with the help of back links from other websites. Link Building is not only about posting your links to any website that is related to your products. There are some things that you have to consider if you want your link building program to work effectively. You must check the websites first before you consider putting your links The websites that you will choose must be directly related to the products and services that you are selling. It is advisable to examine the websites first and check their reputation and popularity. Make sure to consider this if you want to obtain good quality back links. Link building has become more complicated now so the need for professionals is very important. It is advisable to consider SEO outsourcing services instead of doing it yourself. For these tasks, the best SEO Company can help you. It is important to select your SEO Company carefully before choosing. You must not consider too cheap services. The quality of service is not that good compared to others. It is always important to base your decisions on knowledge and experience. You can seek the help of an SEO company in the Philippines. They have the best and well experience SEO providers. They are very reliable, flexible and they have a wide knowledge on the field. The quality of services that they provide can help your business succeed.

With the use of link building services, there are several better opportunities that you can get for your business. You can obtain several clients as well for your business with SEO services.

Impact of Plagiarised Content on Your Search Engine Rankings

Content is one of the crucial aspects of a website. Whether it is a blog or a web page, there is good probability that the content is being plagiarised because of the worldwide access to the Internet. Expansion of the Internet has led to the easy availability of web pages across the globe. Plagiarism and plagiarised content As a regular Internet user, you might have encountered a situation, wherein, you find more or less the same content in two or more different websites. Unless the author is same, or the websites are related, this kind of unofficial usage of the website material like the content, artwork or the product images, without mentioning any information about the original author comes under plagiarism. The dictionary meaning of 'plagiarism' explains it as the practice of taking someone else's work or ideas and passing them off as one's own. If anyone steals the ideas or content from a book or a website and publishes it in print or online with their name, it also comes under plagiarism and the text which is copied from the original author, becomes the plagiarised or duplicate content. Who will copy content? Plagiarism or using the content from other sites is a common practice. Many business owners may also get tempted to copy another firm's work due to the ease in copying and pasting the content. If someone commits plagiarism due to ignorance, few others do it intentionally. Whatever the reason may be, they are ignoring the fact that plagiarism is against law. Replicating material for commercial use not only results in infringing the basic law but also breaches copyright laws. To protect the interest of all the authors, readers and others, international copy right laws have been framed and enacted. Copyright laws Copyright is a legal concept which reserves the rights of an author, writer or a creator of an original artistic work such as books, music, sculptures, write-ups, etc., giving exclusive rights to it, for limited time. The term 'copyright' infers that the act of making copies of any work should be made only by the author or with his authorization. That is, all others who try to copy and use the work created by another author without his permission or authorization are subjected to copyright laws. Under the US Copy Right law, any original information, book and whatsoever created after 01 March 1989 is subject to Copyright law. The laws shall be applicable to any creation, invention, write-up, etc., that came into being after that day. Effect of plagiarised content on your website Posting duplicate content on your website is not useful. Following are some effects of using duplicate content on your website. • Low page rank: Copying and using content from another website is an intellectual fraud. Moreover, you are also violating copyright laws. These acts to trick search engines don’t work. It is relatively easy for search engines to identify pages that are copied from somewhere else. Hence, the use of duplicate content negatively affects the page rank. Page rank is an indicator of the quality and credibility of the page. • SEs may not index webpage containing plagiarised content: Not every web page is indexed by the search engines. Low quality pages are typically not indexed. Popular search engines like Google, Yahoo are against plagiarism. In Google Webmaster guidelines, they have clearly mentioned guidelines against plagiarism and also warn the website owners to avoid using replicas and duplicate content. They clearly state that a website with substantially duplicate content will be penalized. • Decrease in credibility of your website: As search engines give importance to quality and unique content, the websites involved in plagiarism lose credibility with search engines. Even in case someone has a good first impression on the content; once, they realize it as plagiarised, all the credibility evaporates into the air. Focus on developing high quality content The only way to avoid all the above mentioned consequences is to concentrate on creating and developing a website with high quality content. Here are few more guidelines to help you improve your website's rankings. • Remove low quality content: Poor quality content in the pages of a website may affect its rankings. Focus on removing low quality content or improving content in the problematic pages. • Avoid duplicate, overlapping or redundant content: It is clearly evident from the first part of the article that using duplicate content is not a good idea. It is important to regularly review the web page for removing overlapping or redundant articles. • Generate relevant and useful content: Try to have a bigger picture before generating content. Understand how users are interacting with your site, what is important to them. Depending on that create content which is relevant to their queries and their needs. Also, make sure that content is useful to them. Plagiarism has a substantial negative effect to the search engine ranking and credibility of your website. If you need an increase in business traffic to your website and the respect of your target audience, see to it that there is high quality content on your site.

Marvist WebSolutions is a premier Internet marketing company serving clients in UK, Ireland, Canada & Europe. Since 2005, Marvist has been serving its clients with its expertise in Search Engine Optimisation (SEO) and Online Marketing Consulting. Marvist offers high quality white label SEO services for its business partners. Marvist has established strong credentials as an SEO outsourcing company.

Professional Content Writers Can Add Value to Your Website

Professional content writers can create keyword rich and high quality content writing to improve the relevance of your website. Quality content is the cornerstone of any website. Your website may be technically advanced but if visitors do not find what they need, the purpose of sign ups and sales cannot be achieved. Content writing can help you guide your visitors and tell them what you have to offer in a few, simple steps. The success of your website is determined by how it is ranked on the major search engine results. Search engine spiders are not influenced by flamboyant graphics and flashy colors on your website. They look for something more relevant such as keywords, content, and links. These factors play a critical role in improving the ranking of your website. Professional content writers are adept at creating content with the right levels of key phrases that meet the unique content requirements of the project. • Experienced Content Writers Recognize Your Specific Needs Quickly Any top Article writing company will focus on creating content that meets all the search engine optimization criteria. They have the expertise and the creativity to develop new, informative, and suitable content that helps their client’s website achieve top rankings on popular search engines for their type of products and services. The best content creators will of course have highly talented professional content writers who are experienced in developing creative content for almost any topic or subject. Reliable and proven SEO companies offer content writing services that meet the specific needs of their potential clients. Clients prefer using one stop solution nowadays to avoid the hassle and inconvenience of having to handle and deal with many providers. Site building and content writing services under the same roof can help companies attract more clients. There are numerous benefits of providing professional web content writing services. The most obvious is the potential of attracting top clients and expanding your accounts. Your clients will be happy to receive content that is professionally created and error free. The content will match the website design perfectly. Clients can also benefit from web content that engages their targeted audience by using the right set of keywords and key phrases. • Top Companies Strive to Keep Errors Out of Web Content Professional content writers optimize quality content for major search engines. This is a great way to get assured higher rankings on Google and other search engines. Professional writers know how to employ legal and ethical SEO practices to deliver quality service to their clients. This can increase conversion rates by improving calls to action through compelling web content. Professional content creation companies often route content through other writers and editors for feedback or for making improvement, or even to catch any hidden errors. They make sure that the content presented to their clients is reviewed meticulously before it is finally released. Regardless of the effectiveness of your website design and the attractiveness of the colors, it is important to use informative and attention grabbing content to keep the customers coming back to your site.

Professional content writers can make a huge impact on the quality of information you provide on your website. A good article writing company places importance on original and keyword rich content.

Major Reasons How Social Media Can Help Your Business

Many small business owners think that social media is not for them. Some think that it’s only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website. Become a part of the correspondence: Social media is becoming an integral part of every individual’s life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members ‘like’ pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks. Acknowledgment of your brand: Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your company’s name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media. Increase your value on major search engines: Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you company’s website. Niche marketing: Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics. Generate traffic to your site: Creating interesting media pages to your company’s website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable. Monitor your brand: Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist. Share your events: Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event. In conclusion, these are the seven major reasons how social media can help your business and why it is so important.

BMD Media is a Phoenix, Arizona based web design & development company that specializes in all kinds of web designs, SEO and other online marketing services, for big and small businesses. Looking for professional an SEO AZ or SEO Phoenix, Visit http://www.bmd-media.com/ now!

Drive Traffic to Your Website with the Right SEO Tool

If you are into marketing your site, you might need more people to view them. The only way you can gain more viewers is by using Search Engine Optimization or SEO. It seeks to improve your webpage’s visibility in search engines. What is SEO submission software? SEO Submission software is a tool that can be used to help those who want to market their websites in increasing the number of search engines in the internet today. This saves the owner of the site lots of hassles and other unpleasant problems. It helps by making you as the administrator of your site to submit it to possibly hundreds of the most well known search engines in just a few clicks. It guarantees high traffic by just simply giving your website details. There are more than a thousand search engines in the internet and your traffic can be increased in just a matter of minutes. Why should I invest in SEO Submission Software? If you want to succeed online, the SEO Submission software is what you must have. It can increase your marketing strategy to a higher level. Here are some of the reasons why you should get one: • Helps you save and make more money. Without viewers, you cannot have clients. If you do not have clients, you cannot generate a profit. If you want your site to make you some money, then you must consider how important it is to have a SEO. • Save Time. Saving time is the most essential just like any other business. If you do not have the time, you cannot have money. SEO submission software can help you submit RSS feeds, Bookmarks, and etc faster than the traditional way of submission. • It is much easier than before. Who would not want to become rich these days without exerting too much effort? Almost everyone wants to do it the fastest way with a greater amount of profit. Most of the SEO Submission software today was made for your own comfort. They are fully automated, guiding each step of your way to the finish line. Even for those who have no experience in using SEO will find it very user friendly from the creation of accounts up to the submission of your site’s content. • There is lesser hassle, greater benefits. There are no such things as manual setting up of accounts or manual content submission. You no longer need to look any further for your content to be accepted. There are already built in sites and you can just simply select what you want. The most important sites such as Google are the ones chosen the most and it could help in increasing the ranking of your site. • Helps you monitor your progress. SEO Submission software can keep you a record whether you are gaining anything or none at all. This is the point where you will have to decide if you would like to pursue or surrender. If you are no longer gaining anything, then you can now start another strategy and SEO submission software will bring you fast results.

PHP Dir Submit is a turnkey SEO script that allows you to start your own directory submission service business online quickly without any technical knowledge.

White Label SEO - Powerful Solutions for Your Business

Overland Park is a highly populated area with over 173,000 residents in the suburbs of Kansas City’s Metropolitan Area. Consistently ranked in the top 10 Best Cities to Live in the nation, Overland Park offers creative thinking and strategic approaches such as their use of vegetables to clean streets. The city’s creative thinking stretches well beyond innovative ways to clean their streets. Overland Park provides a modernized approach to technology and internet marketing. Businesses in need of white label SEO turn toward this thriving city for useful ways of making their websites visible to the public through internet search engines. White label SEO is a practice that involves quality link building to yield traffic and increase future customers for better business and purchase rates. Overland Park SEO firms offer strategic URL mapping, media advertising, pay-per-click advertising, and content generation to boost business. Firms may also offer website design solutions to increase customer interest. In order to receive traffic to these updated websites, it all starts with the right SEO content. Black label SEO content is often frowned upon since it uses invisible text, keyword stuffing, and other unconventional methods of generating traffic, which is why white label optimization is preferred. With the proper white label SEO techniques in place, it bolsters a websites rank in search engines, placing them near the top of the results list. Websites using black label SEO often receive flags from popular search engines and may even face permanent banning if this method of optimization continues. Fortunately, quality SEO placement offered by Overland Park firms focuses on white label methods to keep businesses and their websites in good standing. White label optimization creates long-term benefits since it provides organic back links for popular sites such as Google, Yahoo, MSN and Bing. Overall, the results are better. A white label SEO firm has the task of promoting and delivering results. Fortunately, Overland Park provides just enough technological advancement, ingenuity, and positivity to increase businesses through this type of optimization. The key to locating the right firm is to do the research, making sure the firm has an excellent record of accomplishment, advanced expertise, and a long list of desirable skills. Search engines rank websites based on their ability to provide properly placed SEO content so hiring the right firm for the job will provide the best outcome for businesses.

A White Label SEO specialist provides positive results and knowledge.

1 in 5 Heard of SEO ~ Analysis by Susan Stern, an Omaha Marketing Consultant

(Internet, USA) -- Can you answer this question definitively - Do you know what SEO is? Turns out - 1 in 5 Americans - have heard of Search Engine Optimization, i.e., SEO...according to a survey by Matt Cutts, a software engineer and head of web spam at Google. In other words, that means 4 in 5 people - do not - know what SEO means. Cutts' survey sample involved 1576 people, using Google Consumer Surveys, a new research service. The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same. What does that tell us Omaha internet marketers? "We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo," emphasizes Susan Stern. Omaha Internet Marketer Susan Stern did her own informal, unscientific survey and found the same results as the Google pro - that companies seem to be in the dark about SEO. "You can't just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page," notes Susan Stern, a Marketing Consultant in Omaha, Nebraska. The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. "Cause it's something that every business needs to achieve website search engine success," summarizes the Omaha Internet Marketer. Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase. Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines. How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™ in Omaha offers suggestions. The SEO professional you hire needs to regularly make updates: **Write Industry-related journalism/PR articles on Business Blog **Swap out & re-design online website coupons **Write Social Media updates: Twitter and/or Facebook **Website Keyword analysis, competition analysis, keyword reports With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today's internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

http://www.sternpr4less.com Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design & development, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Susan Stern is a professional specialist in all types of media/print on & offline. Contact Susan Stern at 402-212-7489